Showing posts with label Assignment 4. Show all posts
Showing posts with label Assignment 4. Show all posts

Friday, 18 February 2011

Assignment 4: Real or Fake Review

Having decided to complete a magazine cover the next choice was, for what? Drawing upon my own knowledge and experience I went with an educational magazine aimed at teachers and looked at many magazine covers for inspiration. On the whole the ones that appealed to me most had black backgrounds with red and white fonts. It would appear that commonly the fonts used are sans serif. I took most of my ideas from an old Digital Photo magazine.

Britain's best-selling photo magazine became Britain's best-selling educational magazine. The title of my publication is School Matters, a play on words because school does matter and the magazine obviously will be about matters relating to school.

Other relevant information included on the cover: barcode, date, price, issue number and publication web address, the location and size of the font are loosely based on the Digital Photo magazine.

Using a black background meant it was best to use bright fonts so as per my original plan I kept to red, white and yellow to make certain aspects stand out. Taking on board the left third rule the contents of the issue were listed on the left. For added interest a round "button" advertising a resources DVD was included. Layer styles with drop shadow and outer glow were used sparingly for effect on both the button and some of the fonts. I experimented to see which titles/taglines suited these effects most.


Applying Drop Shadow

Initial Layout Design








































The intention of the main image was to show both verbal and physical bullying, to highlight the main feature of that months issue, Anti-Bullying Week, which genuinely exists as do the resource packs, workshops and roadshows. Two images were taken, one of my son (yes poor thing was bribed once again) and one of his fist.
 
Nathan Shouting Abuse






































His Fist

As it was difficult to "green screen" the fist, because of the angle required, I used the lassoo tool to make the selection and dragged it across to the target image. The fist was then resized and the angle changed using the Edit>Transform menu options.

Lassoo Tool for Selection


Using techniques learnt and built upon over the course of this module, these two images were merged,using layers and layer masks, converted to black and white using an adjustment layer, with grain added for more impact. The burn tool was used to create the shadows on the "teeth" so although obviously manipulated there was an element or realism to the effect. On this occasion I did not do any cosmetic retouching of skin blemishes or dirty thumb nail as I wanted the image to be one of gritty realism, of spotty teens who pick on each other!

Combined, Converted and Adjusted







































The finally adjusted image was flattened then incorporated within the magazine cover by dragging it onto the target image of the magazine background.The opacity was slightly reduced and a layer mask used to erase the hard edges of the frame. Not being very happy with the angle of my sons nose (almost staring right up it) I was lucky when resizing and positioning it on the page his nostrils were hidden by the title meaning I got away with not having to re-shoot it.



Showing Layers



Once fully assembled a few minor tweaks were made with regards to a few typos, the web address font size and I experimented with positioning of the button,eventually leaving it in its original place! A few more taglines were also added. Reviewing the cover I was quite pleased with the final result but did think that it was lacking something on the right hand side. After moving the barcode or trying different "captions" I eventually decided to include the Childline Logo and help number which fortunately echos the colours on the cover. This I felt gave just the little extra touch that was needed to complete the project.
 

Final Cover Design







































Due to the cover having a white border to display on my blog it needed to have some form of layer style added to see the overall image.

On reflection I thoroughly enjoyed this assignment. Carrying out research was informative and I learnt a lot about magazine design. It was also satisfying to utilise a lot of the skills honed during the last few projects.Only a few minor adjustments were made to my initial ideas, for example I had originally wanted the Anti-bullying Week text to be larger but felt that encroached too much on the main image.
As far as the ethics of the production is concerned all the information on the front cover is factual, the image itself is a mixture of realism, due to the portrait having no cosmetic adjustments made, and manipulation due to the fist being inserted as teeth. I feel that converting the image to black and white emphasises the dark side of bullying and helps the image blend into the background creating a successful illustration.

The downside to using the technique of addition is that the audience knows the image is fake which removes the debate somewhat of is it ethical to use a manipulated image because it is obvious in this instance. However it does raise the debate as to should you have to use a combined image to get a point across? In this case I think it is valid as the one image puts across quite succinctly two areas of bullying and tells the story of that months issue. In conclusion I am pleased with my final Magazine Cover.

Assignment 4: Real or Fake Ideas

The purpose of this assignment is to reflect on all the techniques and ethical choices explored in this part of the course and help to define my own stance on the ethics of manipulation in order to illustrate an imaginary book or magazine.


Bearing in mind the fact that the covers are there mainly to attract an audience, to promote sales and quite often designed/interpreted by photographers, art directors and illustrators.


The remit was quite open. I could make up the idea from scratch or take a book I already know and design an alternative photographic cover illustration taking photographs specifically for this purpose. I could also explore many areas of manipulation to complete a successful cover such as shading, combining two elements or extending areas.


Having thought about this for a while I eventually decided on a magazine front rather than a book. I completed some research on magazine design by looking at several different magazine covers and also looking at various websites which gave tips on how to complete this process. Some ideas I took on board others I dismissed as either not an essential "rule" as many professional publications did not follow them.
 

Magforum: The secrets of magazine cover design - part 1


items to possibly include are :


Masthead:(logo) The name of the magazine displayed in a specific typeface.

Dateline: Month and year of publication, often with the price. Most monthly publications hit the news-stands the month before the cover date.

Main image: Invariably a single image of a model or item being promoted by specialist magazines.

Coverlines: Some magazines use a lot of cover lines, which are distributed around the main image without detracting from it too much. A mistake often made with cover lines is that they run over an image that has a lot of colour changes, rendering the words invisible.

Main cover line: On the example given this is very large - taking up almost a quarter of the magazine cover.

Left third: This section of the magazine cover is very important for sales in shops where the vendors do not display the magazines full-frontage. The top fifth of the cover - usually dominated by the masthead - may be the vital part in supermarkets, where magazines are displayed differently.

Bar code: Standard bar code used by retailers.

Selling line: Short, sharp description of the title's main marketing point (for the example given: 'The world's No 1 magazine for young women') or perhaps setting out its editorial philosophy.


Six main aspects to consider are.
  • what is the purpose of a magazine cover/how to reach a target audience/genre?
  • the colours to use.
  • the main graphic
  • title/taglines/screamers
  • design
  • overall impression.
Design a Magazine Front Cover in Photoshop Video – 5min.com


Was interesting to watch.


Hopefully I will take on board all these ideas and create a successful magazine cover.


A very useful site with lots of ideas to take on board.